Google Ads (responsive)

600×314 Landscape (small)

The 600×314 format (Landscape (small)) belongs to the Google Ads (responsive) group. Here you see where it runs, what matters in the design and how to generate it together with every other format from your website.

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Analysis is free/ Included in Display, Display + Social, Complete/ PNG & JPG as ZIP
Proportion 600×314
600×314

Where is the 600×314 format used?

These are the minimum dimensions Google accepts for a landscape image and they serve smaller display slots and Gmail ads. In practice the size acts as a floor when no high-resolution 1200x628 is available.

Example banner in 600×314, generated automatically with myfeedr
Real example in 600×314 – generated automatically from a website (preview may be scaled).

How much copy fits into 600×314?

Subline useful
Product image useful
Target file size≤ 80 KB (JPG)

Keep it text-free and centre the subject. At this resolution there is little margin for cropping.

Related sizes

  • The same ratio at double the resolution, and the better upload: 1200×628
  • Almost identical, and usable as an email header: 600×300

Design tips for 600×314

  • Little or no text in the image — Google overlays headline and description itself.
  • Keep the subject centred; edges get cropped depending on placement.
  • Landscape 1200×628 and square 1200×1200 are mandatory; portrait 960×1200 adds mobile reach.

More Google Ads (responsive) formats

FORMATSIZEUSE
Landscape Image1200×628Google Ads
Square Image1200×1200Google Ads
Portrait Image960×1200Google Ads
Landscape Logo1200×300Google Ads
Square (small)300×300Google Ads

Frequently asked questions

Should I upload 600x314 or 1200x628?
Upload 1200x628 whenever you can. The ratio is identical, but the larger file stays sharp on high-density screens. 600x314 is the minimum requirement, not the recommendation.
Why 314 pixels and not 315?
Because Google follows the 1.91:1 ratio also used by Open Graph and the social networks. At 600 pixels wide that works out to 314 pixels of height, which is where the odd number comes from.
Which file format and file size?
myfeedr delivers 600×314 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 80 KB is a realistic target for this size – small enough for any network without visible quality loss.
What does the format cost?
Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.

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