Where is the 1200×628 format used?
The landscape image is the primary asset for responsive display ads and Performance Max. Google scales and crops it automatically across hundreds of slots in the display network, Gmail, YouTube and Discover.
How much copy fits into 1200×628?
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 150 KB (JPG) |
No baked-in text. Headlines and descriptions are supplied separately as text assets in Google Ads.
Related sizes
Design tips for 1200×628
- ✓Little or no text in the image — Google overlays headline and description itself.
- ✓Keep the subject centred; edges get cropped depending on placement.
- ✓Landscape 1200×628 and square 1200×1200 are mandatory; portrait 960×1200 adds mobile reach.
More Google Ads (responsive) formats
| FORMAT | SIZE | USE |
|---|---|---|
| Square Image | 1200×1200 | Google Ads |
| Portrait Image | 960×1200 | Google Ads |
| Landscape Logo | 1200×300 | Google Ads |
| Landscape (small) | 600×314 | Google Ads |
| Square (small) | 300×300 | Google Ads |
Frequently asked questions
- Why should the image carry no text?
- Because Google renders your text assets separately and crops the image per placement. Baked-in text ends up at the edge, gets cut off, or duplicates the headline. Keep logos small and the artwork clean.
- How aggressively does Google crop this asset?
- Down to roughly 1:1 in either direction. Put the decisive element in the centre and leave about 10 percent clear on every edge so nothing important is lost.
- Which file format and file size?
- myfeedr delivers 1200×628 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 150 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
Your next campaign won't wait.
Reading your site is free. You pay only when you want the set.