Where is the 960×1200 format used?
The 4:5 portrait asset serves mobile placements that use the full height of the screen, mainly in apps, in Discover and in vertical feed environments of the display network.
How much copy fits into 960×1200?
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 150 KB (JPG) |
Compose vertically and keep the subject in the upper half, the area least likely to be cropped.
Related sizes
Design tips for 960×1200
- ✓Little or no text in the image — Google overlays headline and description itself.
- ✓Keep the subject centred; edges get cropped depending on placement.
- ✓Landscape 1200×628 and square 1200×1200 are mandatory; portrait 960×1200 adds mobile reach.
More Google Ads (responsive) formats
| FORMAT | SIZE | USE |
|---|---|---|
| Landscape Image | 1200×628 | Google Ads |
| Square Image | 1200×1200 | Google Ads |
| Landscape Logo | 1200×300 | Google Ads |
| Landscape (small) | 600×314 | Google Ads |
| Square (small) | 300×300 | Google Ads |
Frequently asked questions
- Is 960x1200 required in Google Ads?
- No, it is optional, but it opens additional mobile placements. Since it shares the 4:5 ratio of a portrait Instagram post, it usually comes free from material you already have.
- Why 4:5 rather than 9:16?
- Because 4:5 uses screen height well without being heavily cropped in square slots. True full-screen 9:16 surfaces are served through separate video and demand generation formats, not through this image asset.
- Which file format and file size?
- myfeedr delivers 960×1200 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 150 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Mobile" package from 99 €. Analysing your website is free.
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