Where is the 1200×1200 format used?
The square asset is mandatory in responsive display ads and serves wherever the slot is not wide, in feeds, in Gmail ads and in compact display units. The same dimensions double as the square logo asset.
How much copy fits into 1200×1200?
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 150 KB (JPG) |
Text-free artwork with the subject centred. The words come from the campaign text assets.
Related sizes
Design tips for 1200×1200
- ✓Little or no text in the image — Google overlays headline and description itself.
- ✓Keep the subject centred; edges get cropped depending on placement.
- ✓Landscape 1200×628 and square 1200×1200 are mandatory; portrait 960×1200 adds mobile reach.
More Google Ads (responsive) formats
| FORMAT | SIZE | USE |
|---|---|---|
| Landscape Image | 1200×628 | Google Ads |
| Portrait Image | 960×1200 | Google Ads |
| Landscape Logo | 1200×300 | Google Ads |
| Landscape (small) | 600×314 | Google Ads |
| Square (small) | 300×300 | Google Ads |
Frequently asked questions
- Is 1200x1200 an image or a logo?
- Both. Google accepts these dimensions as a square marketing image and as a square logo asset. The logo has its own rules, though: cut out or on a solid background, with no added claims.
- Can a square alone power a responsive ad?
- No. Google requires at least one square and one landscape image. Without the landscape asset many placements go unserved and the ad strength rating stays low.
- Which file format and file size?
- myfeedr delivers 1200×1200 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 150 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
Your next campaign won't wait.
Reading your site is free. You pay only when you want the set.