Where is the 1080×1080 format used?
The square post runs in the Instagram and Facebook feed between organic content and doubles as the thumbnail in the profile grid. As an ad it appears with the profile row above it and a call-to-action bar below.
How much copy fits into 1080×1080?
| Headline (recommended) | 50 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 250 KB (JPG) |
Set type large. In the feed the image renders only a few centimetres wide on a phone.
Related sizes
Design tips for 1080×1080
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Portrait | 1080×1350 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Square or portrait for the feed?
- Portrait usually wins, because 1080x1350 occupies more screen height and holds attention longer. The square still earns its place: it shows uncropped in the profile grid and carries over to Facebook.
- How much text belongs on a feed image?
- The old 20 percent rule is no longer a rejection criterion, but the principle holds. The less text on the image, the clearer the effect. One short claim plus branding is plenty; everything else belongs in the caption.
- Which file format and file size?
- myfeedr delivers 1080×1080 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 250 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Mobile" package from 99 €. Analysing your website is free.
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