Where is the 1200×630 format used?
This landscape size is the default image for Facebook posts and link previews. The same dimensions drive the Open Graph card when a link is shared on Facebook, in WhatsApp or in other messengers.
How much copy fits into 1200×630?
| Headline (recommended) | 45 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 200 KB (JPG) |
In a link preview the headline sits below the image, so avoid repeating it inside the artwork.
Related sizes
Design tips for 1200×630
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Instagram Portrait | 1080×1350 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Why does 1200x630 turn up everywhere on Facebook?
- Because it matches the 1.91:1 Open Graph ratio Facebook uses for link previews. An image at these dimensions renders uncropped both as a post image and as a shared preview.
- Does the image get cropped in the mobile feed?
- Rarely cropped, but heavily scaled. On a phone a 1.91:1 image is only a couple of centimetres tall, so fine type and detailed photography are lost. Set text far larger than it looks necessary on a monitor.
- Which file format and file size?
- myfeedr delivers 1200×630 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 200 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display + Social" package from 299 €. Analysing your website is free.
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