Where is the 1080×1350 format used?
The 4:5 portrait is the largest footprint available in the Instagram and Facebook feed and nearly fills a phone screen. In the profile grid it is cropped back to a square.
How much copy fits into 1080×1350?
| Headline (recommended) | 60 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 300 KB (JPG) |
Keep essential elements within the middle three fifths, since the profile grid crops top and bottom.
Related sizes
Design tips for 1080×1350
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Why does 4:5 outperform in the feed?
- Because it takes about a quarter more screen height than a square. The reader scrolls past more slowly and average view time rises, which is the one real lever format choice gives you.
- What happens to the artwork in the profile grid?
- It is centre-cropped to 1:1, so roughly 135 pixels disappear from the top and the bottom. Keep the logo and the core message away from those edges or they vanish from the overview.
- Which file format and file size?
- myfeedr delivers 1080×1350 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 300 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Mobile" package from 99 €. Analysing your website is free.
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