Where is the 1080×1920 format used?
Stories and Reels play full screen on a phone with no surrounding interface. The app does overlay its own controls, though: profile row and progress bars at the top, caption, buttons and the swipe area at the bottom.
How much copy fits into 1080×1920?
| Headline (recommended) | 60 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 350 KB (JPG) |
Keep everything essential in the middle zone: leave roughly 250 pixels clear at the top and 350 at the bottom.
Related sizes
Design tips for 1080×1920
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Instagram Portrait | 1080×1350 | |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Where exactly are the safe zones?
- As a rule of thumb the app reserves about 250 pixels at the top and about 350 at the bottom. Text and logo belong between them, otherwise the profile row, the caption or the action button covers your message.
- Does a Story creative also work on TikTok?
- The resolution is identical, but the interface differs. TikTok stacks action buttons down the right edge and puts caption text along the bottom, so keep a clear strip on the right as well.
- Which file format and file size?
- myfeedr delivers 1080×1920 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 350 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Mobile" package from 99 €. Analysing your website is free.
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