Where is the 1280×720 format used?
The thumbnail is a YouTube video preview: in search results, in the recommendation rail beside the playing video and on the channel page. In search it often renders only a few centimetres wide.
How much copy fits into 1280×720?
| Headline (recommended) | 30 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 200 KB (JPG) |
Three to five very large words. Anything smaller is illegible in the recommendation rail.
Related sizes
Design tips for 1280×720
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Instagram Portrait | 1080×1350 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 |
Frequently asked questions
- Why is thumbnail type always so large?
- Because the image shrinks to roughly a fifth of its size in the recommendation rail. What looks comfortable at 1280 pixels is unreadable there, which explains the extreme type sizes and hard contrast.
- Does the video duration overlay the thumbnail?
- Yes, YouTube stamps the runtime into the lower right corner. Keep that corner clear or the timestamp will sit on top of your artwork or lettering.
- Which file format and file size?
- myfeedr delivers 1280×720 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 200 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display + Social" package from 299 €. Analysing your website is free.
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