Where is the 1584×396 format used?
The background image runs across the top of a LinkedIn profile or company page, above the profile picture or logo. On a phone the sides are cropped and the visible band is compressed further.
How much copy fits into 1584×396?
| Headline (recommended) | 40 characters |
| Subline useful | — |
| Product image useful | — |
| Target file size | ≤ 150 KB (JPG) |
One short positioning line or claim. The profile picture covers the lower left corner.
Related sizes
Design tips for 1584×396
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Instagram Portrait | 1080×1350 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Feed | 1200×627 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Which part of the banner is always visible?
- The right half and the top edge. The round profile photo on personal profiles, and the logo on company pages, occupy the lower left, so nothing important belongs there.
- What should a LinkedIn banner say?
- A positioning in a handful of words, a logo and at most one contact route. Full address blocks or service lists are unreadable in such a flat band and look cramped on a phone.
- Which file format and file size?
- myfeedr delivers 1584×396 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 150 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display + Social" package from 299 €. Analysing your website is free.
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