Where is the 1200×627 format used?
The LinkedIn post image appears in the feed beneath the post copy, and for shared links it carries the preview card with title and domain below it. Sponsored content uses the same dimensions.
How much copy fits into 1200×627?
| Headline (recommended) | 45 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 200 KB (JPG) |
Measured beats loud: in a professional feed, numbers and specifics outperform exclamation marks.
Related sizes
Design tips for 1200×627
- ✓Respect the safe zone: in Stories and Reels the interface covers roughly the top 250 px and bottom 340 px.
- ✓Large typography — most people see the post on a phone.
- ✓Brand in the first second: logo small but visible, ideally top left or top right.
More Social media formats
| FORMAT | SIZE | USE |
|---|---|---|
| Instagram Feed | 1080×1080 | |
| Instagram Portrait | 1080×1350 | |
| Story / Reel | 1080×1920 | Instagram, TikTok |
| Facebook Feed | 1200×630 | |
| Facebook Cover | 820×312 | |
| LinkedIn Banner | 1584×396 | |
| X Post | 1600×900 | X |
| Pinterest Pin | 1000×1500 | |
| YouTube Thumbnail | 1280×720 | YouTube |
Frequently asked questions
- Does the difference from 1200x630 matter?
- Not in practice. Three pixels of height are invisible, so one file can serve Facebook and LinkedIn. What should differ is the tone of the message, not the dimensions.
- Why do ad creatives often look out of place on LinkedIn?
- Because the feed is dominated by text posts, so a classic banner reads as an ad immediately. Artwork styled like a slide or a chart blends in better and gets read more often.
- Which file format and file size?
- myfeedr delivers 1200×627 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 200 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display + Social" package from 299 €. Analysing your website is free.
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