Where is the 120×600 format used?
The original skyscraper hugs the outer edge of the page, typically to the right of the content. It dates from narrower layouts and survives mainly on long-running portals and legacy CMS templates.
How much copy fits into 120×600?
| Headline (recommended) | 20 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 40 KB (JPG) |
Extremely narrow: a logo, one or two short words, a button. Nothing else fits.
Related sizes
Design tips for 120×600
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Is 120x600 still worth producing?
- Not as your only sidebar size, since 160x600 has largely replaced it. It is still worth adding as a bonus: some publishers keep the slot, and the layout derives from the wide skyscraper in minutes.
- What type size works at 120 pixels wide?
- Around 16 to 20 pixels for the message and no smaller than 12 pixels for legal copy. Below that the text may render sharply on a high-density screen but is unreadable to someone scrolling past.
- Which file format and file size?
- myfeedr delivers 120×600 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 40 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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