Where is the 980×120 format used?
The panorama is a header format widely sold across Germany, Austria and Switzerland and runs above the content on desktop pages, usually right under the navigation. Regional ad networks list it alongside the IAB sizes.
How much copy fits into 980×120?
| Headline (recommended) | 55 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 55 KB (JPG) |
The 120 pixels of height allow a large headline plus logo, but the frame is too flat for a subline.
Related sizes
Design tips for 980×120
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Why is 980x120 missing from the IAB list?
- It grew out of the German-speaking ad market as an addition to the international standards. For campaigns on regional publishers it belongs in your set; for purely programmatic buying, 970x90 matters more.
- Can I scale a 970x90 up to 980x120?
- Not cleanly, since the extra height changes the aspect ratio. Rebuild the layout and spend the additional 30 pixels on larger typography rather than on empty margin.
- Which file format and file size?
- myfeedr delivers 980×120 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 55 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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