Where is the 970×90 format used?
The super leaderboard, sometimes called a pushdown, runs across the top of wide desktop pages, above or directly below the navigation. It requires a content area of at least 970 pixels and falls back to 728x90 on narrower screens.
How much copy fits into 970×90?
| Headline (recommended) | 55 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 50 KB (JPG) |
Very wide and very flat: place headline and button beside each other, never stacked.
Related sizes
Design tips for 970×90
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- When does 970x90 serve instead of 728x90?
- When the slot is sold responsively and the browser window is wide enough. Ad servers pick the larger creative automatically, so keep both in your set or you leave impressions on the table.
- How do I fill 970 pixels without dead space?
- With a continuous background image or gradient and elements distributed across the width. A centred block of copy with white margins left and right reads as a layout error in this format.
- Which file format and file size?
- myfeedr delivers 970×90 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 50 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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