Where is the 970×250 format used?
The billboard sits at the very top of a homepage or above an article and claims the full width of the visible area. It is a premium placement, usually bought directly from the publisher rather than in the open auction.
How much copy fits into 970×250?
| Headline (recommended) | 60 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 120 KB (JPG) |
Room for a large headline, a subline and a real image side by side.
Related sizes
Design tips for 970×250
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Why does the billboard cost more than other sizes?
- Because it is the first surface a visitor sees and there is only one per page view. Publishers therefore sell it as a day takeover or at a fixed price rather than through open bidding.
- How much image quality does a billboard need?
- More than any other display size. Compression artefacts are obvious at 970x250, which justifies a higher file-size target here. Still stay below the 150 KB limit Google Ads applies to image ads.
- Which file format and file size?
- myfeedr delivers 970×250 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 120 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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