Where is the 800×250 format used?
This wide rectangle is sold by German-speaking networks as a content ad, meaning it sits inside the text area between paragraphs or article teasers rather than at the top of the page.
How much copy fits into 800×250?
| Headline (recommended) | 55 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 100 KB (JPG) |
Image left, copy right. At this ratio the split reads like an editorial teaser.
Related sizes
Design tips for 800×250
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
Frequently asked questions
- What kind of campaign suits 800x250?
- Anything that needs explaining. The frame behaves like a native article teaser, so a headline plus a concrete benefit outperforms a pure image-and-logo treatment here.
- Can I buy it programmatically?
- Only to a limited extent. It is not an IAB standard, so it is offered mainly through direct deals with regional publishers. For broad programmatic delivery you still need the classic sizes.
- Which file format and file size?
- myfeedr delivers 800×250 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 100 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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