Where is the 468×60 format used?
The full banner is the oldest standard on the web and sits above or below the content on desktop pages. Today it survives mainly on forums, trade portals and older templates whose content column is narrower than 728 pixels.
How much copy fits into 468×60?
| Headline (recommended) | 30 characters |
| Subline useful | — |
| Product image useful | — |
| Target file size | ≤ 30 KB (JPG) |
One short line and a button. At 60 pixels tall, image and copy together rarely both survive.
Related sizes
Design tips for 468×60
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Is 468x60 still relevant?
- As a supplement yes, as a focus no. Inventory shrank once 728x90 became the default. If you buy niche portals or trade forums, though, the full banner is often the only header size on offer.
- How does it differ from the leaderboard?
- It is roughly a third narrower and 30 pixels shorter. In practice, anything that works as headline plus subline on a leaderboard has to be reduced to a single claim here.
- Which file format and file size?
- myfeedr delivers 468×60 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 30 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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