Where is the 160×600 format used?
The wide skyscraper stands in the sidebar beside the content and stays in view through long scrolls, often pinned so it travels with the reader. News sites usually place it right, shops sometimes left of the category navigation.
How much copy fits into 160×600?
| Headline (recommended) | 25 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 50 KB (JPG) |
Only 160 pixels wide: short words, large type, everything stacked vertically.
Related sizes
Design tips for 160×600
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Why does 160x600 score so well on viewability?
- Because it is tall and the sidebar either travels with the page or leaves the viewport late. A reader has the skyscraper on screen for far longer than a flat banner parked at the top of the page.
- How do I fit long words into 160 pixels?
- You do not, you cut. Pick a shorter word, break the line deliberately, or drop the word entirely. Automatic wrapping and hyphenation at this width almost always looks like a mistake.
- Which file format and file size?
- myfeedr delivers 160×600 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 50 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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