Where is the 200×200 format used?
The small square is one of the smallest IAB sizes and appears in tight sidebars, partner boxes and footer widgets. Google Ads also uses it as the smallest square asset in the display network.
How much copy fits into 200×200?
| Headline (recommended) | 25 characters |
| Subline useful | — |
| Product image useful | ✓ |
| Target file size | ≤ 30 KB (JPG) |
One image, two or three words, one button. Any further element makes the frame noisy.
Related sizes
Design tips for 200×200
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Large Mobile Banner | 320×100 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Is 200x200 too small to carry a message?
- Too small to explain, big enough to remind. In retargeting a logo and a product shot often suffice because the visitor already knows the offer, and the small square performs surprisingly well there.
- What is the minimum type size here?
- Around 14 pixels for the message. Anything smaller disappears perceptually, because the ad occupies only a fraction of the screen and rarely holds a fixation.
- Which file format and file size?
- myfeedr delivers 200×200 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 30 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Display" package from 199 €. Analysing your website is free.
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