Where is the 320×100 format used?
The large mobile banner takes the same positions as 320x50, pinned at the bottom of the screen or fixed in the header, but claims twice the height. Some apps run it between feed entries.
How much copy fits into 320×100?
| Headline (recommended) | 40 characters |
| Subline useful | ✓ |
| Product image useful | ✓ |
| Target file size | ≤ 35 KB (JPG) |
A small visual on the left, headline and button on the right. That split is the most reliable layout here.
Related sizes
Design tips for 320×100
- ✓Advertiser first: the logo or wordmark must be recognisable in under a second.
- ✓One message per design — headline, optional subline, one button.
- ✓Contrast over taste: text at least 4.5:1 against the background.
More Display / Affiliate formats
| FORMAT | SIZE | USE |
|---|---|---|
| Leaderboard | 728×90 | IAB |
| Medium Rectangle | 300×250 | IAB |
| Large Rectangle | 336×280 | IAB |
| Wide Skyscraper | 160×600 | IAB |
| Skyscraper | 120×600 | IAB |
| Half Page | 300×600 | IAB |
| Mobile Banner | 320×50 | IAB |
| Full Banner | 468×60 | IAB |
| Super Leaderboard | 970×90 | IAB |
| Billboard | 970×250 | IAB |
| Square | 250×250 | IAB |
| Small Square | 200×200 | IAB |
| Panorama | 980×120 | DACH |
| Wallpaper Top | 800×250 | DACH |
Frequently asked questions
- Does 320x100 replace 320x50?
- No. Many slots are hard-coded to 50 pixels of height and will not serve the taller creative at all. Produce both, since the second layout derives directly from the first.
- Is 100 pixels enough for a product photo?
- Enough for a cut-out product, not for a scene. Use the image as a square block on the left edge so the right side keeps one continuous area for copy and the button.
- Which file format and file size?
- myfeedr delivers 320×100 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 35 KB is a realistic target for this size – small enough for any network without visible quality loss.
- What does the format cost?
- Formats are not sold individually — :size is part of the "Starter" package from 79 €. Analysing your website is free.
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