Display / Affiliate

320×100 Large Mobile Banner

The 320×100 format (Large Mobile Banner) belongs to the Display / Affiliate group. Here you see where it runs, what matters in the design and how to generate it together with every other format from your website.

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Proportion 320×100
320×100

Where is the 320×100 format used?

The large mobile banner takes the same positions as 320x50, pinned at the bottom of the screen or fixed in the header, but claims twice the height. Some apps run it between feed entries.

Example banner in 320×100, generated automatically with myfeedr
Real example in 320×100 – generated automatically from a website (preview may be scaled).

How much copy fits into 320×100?

Headline (recommended)40 characters
Subline useful
Product image useful
Target file size≤ 35 KB (JPG)

A small visual on the left, headline and button on the right. That split is the most reliable layout here.

Related sizes

  • The flatter standard with more slots available: 320×50
  • For mobile placements inside the article body: 300×250

Design tips for 320×100

  • Advertiser first: the logo or wordmark must be recognisable in under a second.
  • One message per design — headline, optional subline, one button.
  • Contrast over taste: text at least 4.5:1 against the background.

More Display / Affiliate formats

FORMATSIZEUSE
Leaderboard728×90IAB
Medium Rectangle300×250IAB
Large Rectangle336×280IAB
Wide Skyscraper160×600IAB
Skyscraper120×600IAB
Half Page300×600IAB
Mobile Banner320×50IAB
Full Banner468×60IAB
Super Leaderboard970×90IAB
Billboard970×250IAB
Square250×250IAB
Small Square200×200IAB
Panorama980×120DACH
Wallpaper Top800×250DACH

Frequently asked questions

Does 320x100 replace 320x50?
No. Many slots are hard-coded to 50 pixels of height and will not serve the taller creative at all. Produce both, since the second layout derives directly from the first.
Is 100 pixels enough for a product photo?
Enough for a cut-out product, not for a scene. Use the image as a square block on the left edge so the right side keeps one continuous area for copy and the button.
Which file format and file size?
myfeedr delivers 320×100 as PNG (lossless) and JPG. For trafficking, the JPG is what counts: around 35 KB is a realistic target for this size – small enough for any network without visible quality loss.
What does the format cost?
Formats are not sold individually — :size is part of the "Starter" package from 79 €. Analysing your website is free.

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