DOOH stands for digital out-of-home: advertising on digital screens in public spaces, at stations, in malls, along roads and in stores.
Digital out-of-home replaces the poster with the screen. Operators such as Ströer, WallDecaux or HYGH run networks of thousands of screens showing spots of usually ten seconds in a loop. Booking runs classically through the operator or programmatically through platforms that buy screens by location, time of day and audience.
The creative is a still image or a silent video in the exact pixel size of the screen, for example 1080×1920 for portrait screens or 336×1092 for the City Tower. There is no click; instead short copy, large type, a short URL and strong contrast, because viewers read while walking past.
myfeedr builds DOOH creatives in the common screen sizes from the same brand analysis as the banners and delivers them as JPG, PNG and MP4 to the operators’ specifications.
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Marketing
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Purpose
Session handling, login state, CSRF protection
Provider
Thomas Harnisch, Königskinderweg 74f, 22457 Hamburg
Technologies
Cookies
Data collected
Sitzungs-ID
Processing location
Deutschland
Retention
Sitzungsdauer
Legal basis
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Cookie
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myfeedr_session
Sitzung
Sitzungskennung
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Content delivery network in front of the site. Protects against attacks and speeds up delivery.
Purpose
Delivery of the site, attack protection, performance
Provider
Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA
Technologies
Cookies
Data collected
IP-Adresse, User-Agent, Anfragedaten
Processing location
Europäische Union, USA
Retention
bis 30 Tage
Third countries
Vereinigte Staaten von Amerika
Recipients
Cloudflare, Inc.
Legal basis
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Measures which ad led to a visit or a purchase and enables remarketing. The tag is only loaded after you agree; without consent myfeedr reports conversions offline from the click identifier instead.
Purpose
Conversion measurement, remarketing
Provider
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
Technologies
Cookies, Local Storage
Data collected
IP-Adresse, User-Agent, Klick-Kennung, Werbe-ID
Processing location
Europäische Union
Retention
bis zu 24 Monate
Third countries
Vereinigte Staaten von Amerika
Recipients
Google Ireland Limited, Google LLC
Legal basis
§ 25 Abs. 1 TDDDG i. V. m. Art. 6 Abs. 1 lit. a DSGVO