An HTML5 ad is an animated creative built from HTML, CSS and images that the browser plays like a small web page.
An HTML5 ad consists of an index.html, stylesheets, images and fonts, packed as a ZIP or as a single file. The ad platform serves it in an iframe of the booked size, the browser renders the animation, and a click leads to the landing page. It replaced Flash and is now the standard for animated display advertising.
Compared with an animated GIF, text stays crisp, the animation runs smoothly and the file is usually smaller for the same length. The platforms set the limits: 150 KB under the IAB standard, 600 KB in Google Ads, 15 to 30 seconds of runtime and at most three loops.
The click is wired differently per platform: Google Ads wants no click code, ad servers want a clickTag variable, affiliate networks want a placeholder. That is why myfeedr exports the HTML5 set per target platform.
Required for the site to work at all — session, login, shopping basket and protection against form abuse. These are set without consent because the site cannot be delivered without them.
§ 25 Abs. 2 Nr. 2 TDDDG i. V. m. Art. 6 Abs. 1 lit. f DSGVO
Statistics
Help us understand how the site is used so we can improve it. Set only after you agree.
§ 25 Abs. 1 TDDDG i. V. m. Art. 6 Abs. 1 lit. a DSGVO
Marketing
Used to measure our own advertising and to show relevant ads. Set only after you agree.
§ 25 Abs. 1 TDDDG i. V. m. Art. 6 Abs. 1 lit. a DSGVO
Session-CookieEssential
Technical session cookie for login, the project you are working on and protection against cross-site request forgery. Contains a random identifier, no personal data.
Purpose
Session handling, login state, CSRF protection
Provider
Thomas Harnisch, Königskinderweg 74f, 22457 Hamburg
Technologies
Cookies
Data collected
Sitzungs-ID
Processing location
Deutschland
Retention
Sitzungsdauer
Legal basis
§ 25 Abs. 2 Nr. 2 TDDDG i. V. m. Art. 6 Abs. 1 lit. f DSGVO
Cookie
Duration
Purpose
myfeedr_session
Sitzung
Sitzungskennung
CloudflareEssential
Content delivery network in front of the site. Protects against attacks and speeds up delivery.
Purpose
Delivery of the site, attack protection, performance
Provider
Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA
Technologies
Cookies
Data collected
IP-Adresse, User-Agent, Anfragedaten
Processing location
Europäische Union, USA
Retention
bis 30 Tage
Third countries
Vereinigte Staaten von Amerika
Recipients
Cloudflare, Inc.
Legal basis
§ 25 Abs. 2 Nr. 2 TDDDG i. V. m. Art. 6 Abs. 1 lit. f DSGVO
Measures which ad led to a visit or a purchase and enables remarketing. The tag is only loaded after you agree; without consent myfeedr reports conversions offline from the click identifier instead.
Purpose
Conversion measurement, remarketing
Provider
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
Technologies
Cookies, Local Storage
Data collected
IP-Adresse, User-Agent, Klick-Kennung, Werbe-ID
Processing location
Europäische Union
Retention
bis zu 24 Monate
Third countries
Vereinigte Staaten von Amerika
Recipients
Google Ireland Limited, Google LLC
Legal basis
§ 25 Abs. 1 TDDDG i. V. m. Art. 6 Abs. 1 lit. a DSGVO