The sitebar was developed for German news and portal sites and fills the free space to the right of the content. Unlike the skyscraper it has no fixed size: the creative scales with the window height, with aspect ratios from 1:2 to 1:3 being common. The file is usually delivered as 300×600 pixels or a large variant such as 500×1000, and the network scales it.

Because the creative is scaled, text in the file has to be set larger than in a standard banner, and thin lines or small logos blur. Flat, vector-like design with clear shapes survives scaling best.

Banners from your website

Enter your address, myfeedr reads logo, colours and products and builds every size – free until you want the files.

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